Built for the trades, by someone who's been in them.

Founder

Troy Boelke

Troy brings over a decade in the kitchen and bath remodeling business and a business degree from the University of Minnesota. He's worked in most positions across the field — so he understands these businesses from the inside, not from a marketing textbook.

For five years, Troy served as Director of Marketing for a national kitchen and bath franchise group, where he helped new and existing franchisees start and grow their businesses. That work meant combining every area of the field — operations, sales, branding, and lead generation — into marketing programs that actually moved the needle for real trades businesses.

Later, selling cabinets to dealers across the country gave him the bigger picture: just how many genuinely great businesses and people are out there doing excellent work — and how many of them simply can't be found online. That's the gap Foundations closes.

He built Foundations to combine all of that knowledge into a marketing program for new or struggling trades and service businesses — the ones that need to get their footing right, so their great work finally reaches the customers looking for it.